Only very tangentially related, but I was tickled that Lucy Dacus mentioned memes when I went and read this interview from today. I think there's something to the way-of-being-today way she describes Twitter which partially explains how memes are especially effective in communities of very online young men. Again speaking personally, memes can essentially be a parroting of someone else's way-of-being-today without having a well-established identity of one's own.