@warkruid thank you for this segway.

I am trying to explore the medium of societal structures that photography emerged within ( @teq this is what I meant by fractal mediums - though perhaps this is a case of inheritance and a hierarchy actually, rather than or as well as fractal).

So photography emerged within the medium of a time in history (laws, colonialism, imperialism, biases etc). As such the ethics/politics and biases of the time and the people involved in producing with embued the medium of photgraphy with, for example, racist tendencies/affordances. See the racial bias of photography. What goes in effects what comes out, right?

We can see these same patterns over time. For example the soap dispenser which would not dispense soap to black people or the infamous google photo recognition AI which classified Black people as gorillas.

In the same way that business models (advertising and syndication) effect the medium, so too do the social structures that technologies emerge within.

I am still talking about the medium is the message?

cc: @mix @teq @manni @enkiv2 @Linas Dreamy @Mikael Brockman's laptop @soapy 🐶 @luandro @funwhilelost @Borja